The reasons for the uptick, they say, are mainly based on functional reasons—in most cases, hair perfume usually offers other built-in benefits such as adding moisture or shine. But it could be more that.
French women perfume secrets
Naturally, French women have been either applying their regular perfume to their hair or using hair fragrance for years. According to perfumer Francis Kurkdjian, many French women don’t reveal this secret—or even reveal the name of their perfume—because they consider it an important part of their mystique and charm.
Still there have been clues. For example, French It-girl Jeanne Damas once confessed her particular ritual to Coveteur:“Before going out at night, I like to put a little perfume on the back of my neck and also on my hair. That way when you dance and move, everyone can smell it and it’s very pleasant.” And Lolita Lempicka, creator of the ubiquitous perfume that shares her name, …