Move over, Generation Alpha. (And take your luxe skin care, skibidi slang and fancy tech with you.)
As of Jan. 1, 2025, there’s a newer, younger generation to contend with. And they’re called Generation Beta. Generation Beta, or Gen Beta for short, will be born from 2025 to 2039, according to Australian trends and demographic analysis company McCrindle, which also coined the previous cohort Gen Alpha (2010-2024).
These will be the children of young millennials and older Gen Zs, and McCrindle projects that by 2035 they will make up 16 per cent of the global population. Many will also live to see the 22nd century.
They will only know a post-COVID world. They’ll roll their eyes at old-fashioned slang like “rizz.” And they’ll ask us to switch off the oldies when we try to play Taylor Swift in the car (The horror!).
They will also be raised in an era of technological integration alongside Gen Alpha, …