GATORADE AND MANCHESTER CITY PLAYERS UNVEIL #THENOD AS AN UNSPOKEN SUPERPOWER IN FOOTBALL | PR Newswire [Video]

• Gatorade now has an official presence on the sidelines for both the UEFA Champions League and EA SPORTS FC™25, blending the real and virtual worlds of football.
• To celebrate its expanded partnership with two of the world’s hottest football platforms, Gatorade is fuelling peak physical and mental performance from the sidelines by highlighting the power of #TheNod—an unspoken gesture that drives teamwork and success on the field.
• #TheNod is one of the most powerful tools used by footballers to get ahead of competitors, according to Gatorade, Manchester City football players and Sport Psychologist.
• Analysis of Manchester City’s use of non-verbal cues (NVCs) revealed a clear link to team performance, with the team recording over 100 NVCs per winning match during the 2023/2024 UEFA Champions League.
• City players, Ilkay Gundogan, Ruben Dias and Rodri, the 68^th winner of the Ballon d’Or, have backed the importance of the nod and NVCs in an interview with Gatorade.

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