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Gamified Children’s Care Products : BabyFirst Brand [Video]

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Information Based Marketing

DEEEZ Design Studio has created a range of children’s care products for the BabyFirst brand, combining playful packaging with practical functionality. The packaging features “whimsical cat characters designed to engage children’s interest while the product range includes essential items such as sunscreen, nappy cream, and pre-nappy lotion, addressing common skincare needs for young children.”

Additionally, BabyFirst incorporates augmented reality (AR) through Instagram filters, enabling children to interact with the cat characters in real-time and participate in digital games. This AR feature “enhances engagement and makes routine care activities more enjoyable for children, promoting a sense of fun during everyday routines”

Moreover, the use of AR in children’s products introduces an interactive element that can foster creativity and enhance learning experiences. This innovative approach ensures that BabyFirst remains focused on safety and effectiveness, while DEEEZ Design Studio’s combination of design and technology adds a distinctive aspect to its offerings in children’s …

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