Five of the best car adverts that will be remembered forever [Video]

Updated 01:00 EST 04 Jan 2025

A good car advert is hard to miss. Splashy, sexy and expensive, when done well they can leave a lasting impression.

And it’s not just billboards or TV adverts any more. These days a 60-second clip on social media can cost millions and capture a huge audience. 

Car companies remain some of the biggest advertising spenders. In 2024 the UK car industry increased digital ad spending by 22 per cent – more than any other sector.

However, blowing the ad budget doesn’t always guarantee success. Sometimes the simplest campaigns work best.

Here are our five best car adverts, from a gravity-defying 1980s classic to a noughties clip that could only be shown after 7:30pm.

Are they the same as yours? Does a little go a long way? Or should it be ‘go big or go home’?

‘If only everything in life was as reliable as a Volkswagen’.

We’re not sure …