Exploring the different types of corporate video

In today’s digital age, corporate video has emerged as an instrumental tool for businesses. Not only does it capture attention, but it also conveys brand stories in a compelling, humanising manner. A survey by HubSpot found that 54% of consumers wanted to see more video content from a brand or business they support. Now, let’s delve into the diverse world of corporate video types and see how they’re transforming the way businesses communicate.

1. Company Overview Videos

These are your company’s handshake to the world. They tell your story, values, and mission. With 64% of consumers more likely to buy a product after watching a video about it, this type becomes an essential introduction to prospective clients and partners. It’s like a CV but for your entire business.

2. Testimonial Videos

There’s power in word of mouth. Testimonial videos bring real-life stories from satisfied customers to the forefront. According to BrightLocal, 91% of 18-34-year-olds trust online reviews as much as …