Demandbase vs 6sense: Choosing the Right ABM Tool [Video]

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from.

Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel.

However, both platforms have differences. Demandbase and 6sense have varying features and target leads in their own ways, and both platforms may be better for some campaigns than others.

This Demandbase vs 6sense guide examines the strengths and weaknesses of these platforms, helping you decide which best suits your business goals and budget.

• Demandbase and 6sense are two of the most advanced account-based marketing platforms.
• Both platforms offer impressive features like intent data collection, account targeting, and personalization.
• Before choosing a platform, organizations must gauge each tool’s user-friendliness, pricing, and integrations.
• Demandbase is better for organizations that need flexible ABM solutions with a focus on account intelligence, while …