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Def Jam Launches TV Channel With Tubi [Video]

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Content Marketing and Performance Analysis

The iconic Def Jam Recordings is set to launch its own dedicated channel, offering fans an immersive experience with a blend of long-form and short-form content. The channel will showcase music videos, documentaries, and live performances from legendary artists like LL Cool J, Mariah Carey, John Legend, and DMX, highlighting the label’s illustrious legacy.

In a statement, Def Jam announced the channel as a key milestone in celebrating its 40th anniversary.

“The Def Jam channel will be the culmination of a year of anniversary celebrations for the groundbreaking record label,” the statement read.

This marks the first instance of a major Universal Music Group label creating its own television channel directly for fans, a move that underscores Def Jam’s continued innovation in connecting with audiences.

The free, ad-supported channel will debut on Tubi for U.S. viewers, while international audiences can access it via Samsung TV+. The launch follows a year of commemorative events, including a special …

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