David Wilson: The New Rules of B2B Channel Strategy [Video]

David Wilson, EVP of Digital Marketing at Zazunis, reveals why traditional B2B marketing channels are being disrupted and where smart companies are shifting their focus. Learn why Google’s dominance is waning, how programmatic advertising is transforming enterprise sales cycles, and an innovative approach to retargeting prospects through billboard advertising.

Wilson shares:
↳ Why Google is losing effectiveness for B2B companies
↳ A proven LinkedIn content strategy that drives engagement
↳ How to use AI grading tools for content planning
↳ The untapped potential of modern out-of-home advertising

Drawing from his experience with both startups and Fortune 50 companies, Wilson provides actionable insights for B2B marketing leaders navigating 2025’s changing landscape.

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