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Dating apps dont work as well as you think they do [Video]

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Market Research and Consumer Insights

From best pals to colleagues you barely tolerate, it can feel like you’re surrounded by people who met their partners on a dating app.

But all that anecdotal evidence we’ve been collecting over the years since the apps launched, all the friends, acquaintances, and distant cousins who’ve met the loves of their lives with a swipe — their digital meet cutes might make it feel like the only way to meet your soulmate is online. But, that feeling isn’t a fact. 

Don’t rely on dating app anecdotes

According to a YouGov survey on How Brits Meet Their Partnerspublished in Sept. 2024, 8 percent of us met our current or most recent significant others on a dating app. Putting that into perspective, that’s less than those who met the most common way, through friends (16 percent), and less than those who met through work (14 percent), or in passing while out (12 percent). …

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