Data-Driven Marketing [Video]

Discover how data-driven marketing is transforming the way businesses understand and connect with their customers. This strategic approach leverages information and analysis to make smarter decisions while prioritizing customer needs and preferences. We’ll dive into key topics such as implementing Marketing Information Systems (MIS), the importance of ethics and privacy in data management, and practical examples from brands like Amazon and Spotify. Learn how to balance data and creativity to design effective campaigns and enhance customer experiences for businesses of any size. Tune in and take your marketing to the next level!