Cyclistic Case Study: Insights & Strategies to Boost Memberships [Video]

Discover the key insights and actionable strategies from our analysis of Cyclistic’s bike-share program! 🚴‍♀️

In this video, we explore:

The distinct usage patterns of annual members vs. casual riders
Data visualizations highlighting ride duration and volume trends
Recommendations to convert casual riders into loyal annual members
Using 12 months of real-world data, we identify opportunities to drive growth and enhance customer satisfaction. Whether you’re a data enthusiast or a marketing strategist, this case study provides valuable lessons on data-driven decision-making.

📊 Tools used: R, data cleaning, and visualization techniques
🎯 Focus areas: Marketing strategy, customer behavior analysis

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