Customer Journey Analytics Uses Which Type Of Data? – BusinessGuide360.com [Video]

Customer Journey Analytics Uses Which Type Of Data? In this informative video, we’ll discuss Customer Journey Analytics (CJA) and how it can transform the way businesses understand their customers. CJA is not limited to just web and app data; it encompasses a variety of data sources to provide a complete view of customer interactions. We’ll cover the different types of data that CJA supports, including various numerical and text formats, which play a vital role in organizing and analyzing the information collected.

We’ll also highlight the importance of integrating multiple data sources such as voice of customer surveys, CRM systems, and marketing automation tools. This integration is key to creating a unified view of customer journeys, allowing businesses to see how customers engage with their brand across different platforms. Additionally, we will explain how the Experience Data Model (XDM) helps structure and organize data, making analysis more efficient.

If you are looking to improve your understanding of customer experiences and enhance decision-making in your organization, this video is for you. Join us as we break down the components of Customer Journey Analytics, and subscribe to our channel for more helpful information on managing and growing your business.

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