CRSB consumer survey finds Canadians generally bullish on beef [Video]

A few more Canadians eat beef now than they did in 2022 according to a survey from the Canadian Roundtable of Sustainable Beef (CRSB).

That’s what CRSB executive director Monica Hadarits had to say at the Western Canada Conference on Soil Health and Grazing held this week in Edmonton.

In July of 2024, the CRSB’s consumer research found a positive outlook on the industry from consumers. They surveyed around 2000 Canadians asking for their thoughts on the industry and about the National Beef Sustainability Assessment, which CRSB put out in January of 2024.

They found that 92 per cent of Canadians eat beef, up two per cent from 2022. They also found that 55 per cent of people say the industry’s sustainability is excellent or good, 28 per cent called it acceptable, 11 per cent were unsure and six per cent say it is poor or very poor. That number …