Conn. consumers have a new way to protect their internet data [Video]

CONNECTICUT, USA — The new year comes with a new way for Connecticut consumers to protect their data online.

“You’d have to essentially reject each and every website if you were trying to protect your privacy, right? So every time you visited a new website, you had a new little pop-up and you had to tell that website that you did not want to be tracked,” explained Wayne Unger, assistant professor of law at Quinnipiac University. 

Starting Jan. 1, 2025, Connecticut consumers can choose to opt out of targeted advertising and the sale of their personal data online all in one place.

“It’s basically like carrying around a sign with you every time you visit a website that says do not track me, right? And instead of having to click every single time, that sign notifies the website that you do …