Can you cash in gift cards? The answer is yes [Video]

With the holiday gift giving season at an end, the shopping spree of gift cards is set to begin.

Often the fallback option for gift givers, gift cards can be an easy present that allows the receiver freedom of choice in what they choose to buy.

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According to Accenture’s 2024 Canadian holiday shopping survey, 64 per cent of consumers received gift cards last year, each of whom received four on average.

But gift cards can also miss the mark. Experts say when that happens, the gift doesn’t have to go to waste.

The Accenture report noted 31 per cent didn’t use their gift card because it was exclusive to only a few brands or stores and 27 per cent could not find items to purchase.

MoneySense editor-in-chief Lisa Hannam says unwanted gift cards can always …