Boost Campaign Impact with [Video]

Since 2017, we’ve measured over $3.5 billion worth of marketing campaigns and we’ve seen one challenge crop up repeatedly:

***Real-time #campaignoptimization based on flawed insights.***

You see, platform reports and #multitouchattribution DON’T account for baseline sales.

That means the tweaks you’re making to your ads are misguided.

That is why we tell performance marketers to use CAUSAL ATTRIBUTION.

Let us explain how you can make smarter optimization decisions:
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→ Implement Causal Attribution

– Change your platform reports using incrementality factors derived from incrementality testing and #marketingmixmodeling (MMM).

– Integrate these adjustments into your real-time campaigns, so you can see the true impact of your tweaks.

→ Use Incremental #roas and Marginal ROAS

– We’ve worked with #ecommercebrands whose #performancemarketing teams relied on flawed platform insights.

By applying causal attribution, they shifted to incremental and marginal ROAS-based adjustments.

Result?

They improved their outcomes by over 15% WITHOUT increasing #mediaspend.

Takeaway?

Make real-time decisions based on incrementality that drive growth while eliminating wasted spend.

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If your optimizations aren’t delivering the results you expect, it’s time to rethink your approach.

Are your campaign adjustments based on true incrementally?

Talk to us if you need help: https://bit.ly/3YAmRFO

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