Bellabeat Case Study: Unlocking Growth Opportunities with Data-Driven Insights [Video]

In this video, I present the Bellabeat Case Study, where we explore how data analysis can uncover actionable insights to drive growth for Bellabeat, a health-focused smart device company for women.

What you’ll learn:

Key trends in smart device usage and their impact on activity and sleep habits.
How data-driven insights inform Bellabeat’s marketing strategy.
Recommendations to improve user engagement, retention, and product offerings.
We analyze daily activity and sleep data using R Programming and the tidyverse package for cleaning, transforming, and visualizing data. Key findings reveal opportunities to target sedentary users, enhance sleep features, and implement personalized marketing strategies.

Highlights:
📊 Visualizations showcasing activity vs. sedentary trends.
💡 Recommendations for targeted campaigns and loyalty programs.
🔍 Actionable next steps to improve user experience and business performance.

Join me as we discuss how data can help Bellabeat strengthen its market position in the smart wellness industry!

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