Becca Johns: How Rea CPAs Is Pushing into Advisory | Capstone Conversations [Video]

It’s time to challenge the CPA mindset.

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Capstone ConversationsWith Jean  Caragher

Rea & Associates is transitioning from a traditional CPA-centric model to a broader advisory role, aiming to offer services such as IT consulting and wealth management. This will require major shifts in the firm’s internal mindset and culture, including redefining roles, retraining staff, and effectively communicating the new value proposition to clients.

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A tall order, to be sure. But Becca Johns, director of …