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Assassins Creed Shadows is the most important Ubisoft game ever Reader’s Feature [Video]

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Content Marketing and Performance Analysis

A reader is concerned that if Assassin’s Creed Shadows is a flop, then Ubisoft and the whole games industry will suffer for it.

I’m worried about Ubisoft. They’re a £4 billion multinational company and I can barely pay my rent most months, but lately I feel like I have more common sense and business nous than them. Not just them but most of the games industry, and I don’t mean that as a way to big myself up but an indication of just how incompetent most big Western publishers seem to be at the moment.

I’m sure it’s all more complicated than I realise but I have been concerned about recent comments that suggest Ubisoft is on the verge of real trouble. Not because they’re my favourite company (although I like them more than many, it seems) but because, as has also been pointed out, if they go under or get bought by some other company – Tencent most likely, according to what …

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