Around 44% of Black Friday Shoppers Will Use ChatGPT to Find Deals [Video]

While Black Friday is a highly anticipated event as massive sales and reduced prices bring consumers to the stores, around 44 percent of Black Friday shoppers this year are turning to ChatGPT and other AI tools to uncover deals without ever leaving the couch, according to a new survey.

The annual shopping day has undergone several shifts over the years from once being defined by midnight lines snaking outside retail stores to pandemic era online shopping, the shift to technology has been significant in recent years.

According to a survey, released earlier this month, of 2,000 consumers by research firm Attest, 44 percent of prospective Black Friday shoppers plan to integrate AI tools into their deal-finding strategy. In addition, 48 percent will use a generative AI tool such as ChatGPT to obtain product information and inspiration.

This comes as tech companies like OpenAIand Perplexity AI have expanded their offerings, rolling out features designed to help consumers navigate holiday sales. In …