Apple entering new tech field because it thinks users trust it more [Video]

Bloomberg’s Apple insider Mark Gurman had something very interesting to say in the latest edition of his newsletter Power On. According to Gurman Apple is entering the smart home industry because the company believes that users trust it way more than competing manufacturers.

Apple has always had a very stringent privacy policy: not a day goes by without someone inquiring about a locked iPhone on the internet. The company also frequently makes headlines when it refuses to open up a device for authorities to search through. These instances have led consumers to believe that their data is much safer in the hands of Apple than anyone else.

However, actual surveys reveal that Apple tops the chartfor companies that hand over user data to authorities. This fact is still largely unknown and the public perception of Apple remains heavily skewed against reality. But that isn’t going to stop the company from banking on it for the success …