An ‘Overnightmare’ and Boring Phones [Video]

FIVE THINGS TO KNOW THIS WEEK

This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.

TABLE FOR ONE: INSIDE THE PERSONAL PAN PIZZA HUT

The Personal Pan Pizza has been a Pizza Hut staple for decades, but for National Pizza Month, the brand is adding a modern twist to the concept: customization. With a lineup of eight new toppings introduced over the summer—part of the chain’s “biggest toppings transformation in over a decade”—the brand is personifying its menu offering at the pop-up Personal Pan Pizza Hut in New York City.

From Oct. 22-23, fans who booked a 15-minute slot online will get a chance to check out the one-person dining hut (decorated like a traditional Pizza Hut restaurant) and create their own personalized, social media-worthy mini pizza with new toppings like pesto swirl and chicken sausage. The micro-activation will serve as the “first and smallest reservation-only, dine-in, personalized restaurant experience” Pizza Hut has produced. As extremely devout …