Alcohol Spending Trends for Gen Z, Millennials, Older Americans [Video]

By the time the US Surgeon General dropped its report linking alcohol to cancer on Friday, Americans had already been curbing their spending on booze over the last several decades — especially young people.

Surgeon General Vivek Murthy said in his latest advisory that alcohol consumption is the third leading preventable cause of cancer in the US, following tobacco usage and obesity. He recommended updating warnings on alcohol packages to raise awareness of the harmful effects of drinking. However, doing so requires an act of Congress.

“For individuals, be aware that cancer risk increases as you drink more alcohol,” Murthy wrote in a post on X on Friday. “As you consider whether or how much to drink, keep in mind that less is better when it comes to cancer risk.”

Do you plan to change your drinking habits in response to the Surgeon General’s recommendation? Tell us why in this survey.

Many Americans have already been cutting back. Business Insider analyzed alcohol …