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Alcohol-free drinking is a fast-growing market [Video]

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Market Research and Consumer Insights

There’s more weight behind a New Year’s health trend, due to new advice from a top doctor.

Dry January, encouraging people to take a month off from drinking alcohol, has been popular for a few years, and today the U.S. surgeon general is recommending alcohol come with warning labels because consuming it increases the risk of developing at least seven types of cancer.

Health Canada has not yet weighed in.

Dr. Abdel-Aziz Shaheen with the Cumming School of Medicine at the University of Calgary studies the liver and supports the trend of taking a drinking break and evaluating your lifestyle.

“You try one month, like January, for example, without drinking or decreasing the amount you drink, and it has an impact on your life, then here you go,” he said.

He adds that other trends—liver cleanses through juices, foot baths or supplements—have not been proven to help at all and in some cases can damage organs.

He …

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