AI is great, but agencies need to remember in 2025 theyre in marketing [Video]

With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, we hear what they’ve learned about AI and tech and where it’s heading in 2025.

2024 hasn’t exactly been an annus horribilis, but it’s not necessarily been an annus mirabilis, either. With marketing budgets continuing to be tight, ongoing debates around hybrid working practices, streamlining as AI begins to impact agency models and client expectations continually shifting (and not in a good way), the last 12 months have been challenging. But in challenges come opportunities.

Here, agency leaders muse on what they have learned about AI and tech and how agencies should handle it in the year ahead.

Katy Wright, CEO, FCB London:“Business is tough, but we need to remember what business we’re in. AI can’t replace creative genius. It will continue to try, but going into 2025, we need to keep our …

Tags A Iin Marketing, AI Applications, Artificial Intelligence, Marketing AI, Marketing Strategy