A Nostalgic Treasure Hunt Celebrates McDonalds 50th Anniversary in Hong Kong [Video]

McDonald’s Hong Kong is pulling out all the stops to commemorate its 50th anniversary, bringing the beloved Ronald McDonald benches to 50 iconic locations across the city. This nostalgic initiative, in collaboration with DDB Group Hong Kong, marks the start of a year-long celebration, blending past memories with exciting modern-day experiences.

A Treasure Hunt for the Ages

The Ronald McDonald bench, a global emblem of McDonald’s warm familiarity, has become the centerpiece of this golden anniversary celebration. The campaign invites locals and visitors alike to embark on a treasure hunt across Hong Kong. Participants can use QR codes at each bench to register their finds via the McDonald’s app, unlocking fun facts and prizes from a pool of over 500,000 giveaways. Prizes range from menu items to digital assets, with the ultimate reward of a free Big Mac meal every day for a year reserved for the first 50 participants who collect all 50 stamps.

Adding …