Ireland’s media market set for continued growth in 2025 [Video]

Core, Ireland’s largest marketing communications company, is forecasting that the media market in the Republic of Ireland will grow by 7.3% in 2025, reaching €1,705.3m.

2025 is set to be a positive year once again, with the overall media market growing by 7.7% last year to €1,590.0m.

With increases in advertising expected, particularly fuelled by the continued growing popularity of digital platforms and local Irish content, such as live sport.

Digital’s advertising expenditure represented over 65.5% of total advertising revenue last year and is forecasted to grow by 10.5% to €1,117.3m in 2025.

Offline media spending is also anticipated to increase this year by 1.6% to €588.1m.

The figures below are contained in Core’s annual ‘Outlook’ report which forecasts spend for 2025 across a variety of media, including Online, Video, Audio, News Media and Out-of-Home.

The report also outlines some of the key developments and important issues that will impact the sector …