7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

Mobile Operators Play a Central Role in Protecting Users Digital Identity – Blog [Video]

Categories
Insights Driven Marketing

Every time a customer goes online, they knowingly or unknowingly provide some level of personal identity information (PII). Depending on the nature of the online interaction, the PII exposed can range from the user’s name, address, birthdate and ID of their device to credit card numbers and even sometimes their children’s names. Online actions like clicking an ad, watching a video or replying to a post are often tracked as well.

During the conversation, Greer explained that, as more consumer transactions move online, the need to protect customers’ PII grows. This has given rise to a multitude of digital identity programs to help online providers comply with the regulations and safeguard customers’ identities. Mobile operators play a central role in this effort; every online connection contains subscriber and network-based data needed to onboard the user, verify their identity and mitigate the risk of fraud each time they return to the …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads