Connecticut marketing, tourism campaigns get billions of media impressions [Video]

HARTFORD, Conn. — Anthony M. Anthony, the chief marketing officer for the state of Connecticut, has something to celebrate.

Anthony’s office, the Statewide Office of Marketing and Tourism, announced that Connecticut earned a record-breaking 15.4 billion media impressions. That’s up from 267% in the previous year. It translates to the state being seen on TV, in print, and on websites in a lot of different ways.

“We are getting a new story out into the world about Connecticut,” Anthony said.

Anthony went on to say that various media campaigns have created recent success, from changing the highway signs at the state borders and launching the Connecticut Oyster Trail and Connecticut Christmas Movie Trail to name a few.  The campaigns are essentially getting more “eyeballs” to see engaging stories about Connecticut.

He said, “All of these unique experiences are ways we are connecting with people in meaningful …