Americans set to spend in record numbers for 2024 holiday season [Video]

CHARLOTTE, N.C. — Americans are poised to spend big this holiday season, with consumer confidence and anticipated spending reaching new heights, according to the National Retail Federation’s latest survey.

The holiday spending trend suggests a renewed sense of economic confidence among Americans, with consumers ready to invest in gifts, food, and winter holiday essentials that bring joy and festive spirit.

The 2024 holiday shopping season is projected to see consumers spending an average of $900 per person, an increase of $15 from the previous year. Financial advisor Mark Henry from Alloy Wealth Management suggests this spending surge reflects a surprisingly positive economic outlook, which he notes is “counterintuitive” compared to predictions just 90 days ago.

“People feel better about the future,” Henry said, highlighting expectations of potential wage increases and economic optimism. He believes the robust consumer spending could …