As Consumers Seek More Joy and Less Stress, Holiday Data Shows Gifting Food Is on the Rise | PR Newswire [Video]

Omaha Steaks survey reveals nearly 80% of consumers prefer sharing a meal over unwrapping a traditional gift, reflecting a growing trend toward meaningful, stress-free holiday experiences

, /PRNewswire/ — This holiday season, the people on your list want experiential gifts. New data from a large Omaha Steaks study reveals that 79% of people prefer to receive gifts that provide an experience over receiving more “stuff.” As the demand for meaningful, memory-building moments grows, the trend toward gifting premium food is taking center stage.

The survey conducted by Omaha Steaks among adults aged 35+ found that nearly 70% plan to gift food this season. With consumers prioritizing connection and simplicity, gifting food packages offers the perfect balance of practicality, personalization, and joy.

“Food uniquely delivers both the excitement of receiving a gift and the lasting memories of sharing an amazing meal with loved ones,” said Omaha Steaks President and CEO Nate Rempe. …