Americans Are Embracing ‘Slow Shopping’ [Video]

The way Americans shop for the holidays is changing, with a large demographic now opting for “slow shopping.”

Many of us will recognize the holiday rush for gifts, buying everything needed for loved ones in the run-up to the big day, sometimes buying more than is needed. But, according to a survey by Talker Research on behalf of Affirm, this year consumers are slowing down and taking their time.

The study of 2,000 Americans who celebrate any of the winter holidays, from Christmas to Kwanzaa and Hanukkah, found that a whopping 73 percent are taking a “slow shopping” approach this year. This means they are starting early, but not in a rush to get everything purchased at once, ensuring they are “spending money deliberately.”

Some 60 percent of respondents said they would be starting holiday shopping earlier, making more frequent, but smaller, trips to the stores, and being mindful of what they …