Amazon DSP launches goal-based bidding [Video]

Why is it important?

Goal-based bidding can be used to maximize delivery at a performance threshold that advertisers define. You can now specify a KPI target when creating a campaign—for instance, you can set a target CPA of $10 and choose “Prioritize KPI target” as the optimization strategy. This allows you to maximize your campaign goal, such as conversions, while ensuring that the campaign remains at or near your specified target CPA.