Driving safety with Battaglia Communications Taking the Hire Road [Video]

On this week’s episode of Taking the Hire Road, Lisa M. Battaglia, founder and president of Battaglia Communications, sat down with Jeremy Reymer, founder of DriverReach and Project 61, to discuss the importance of developing and executing an internal marketing and communications strategy to drive employee engagement, retention and safety.

In 2022, Battaglia founded her company because she saw a need for freight companies to shift their marketing and communication efforts from the outside to the inside. “I am a strong believer that communication is key for safety,” she said. “Safety has profound bottom-line results, more so than almost any other element of operation.”

Battaglia now works with transportation and trucking organizations around the country to develop and execute strategic marketing and communication plans that focus on employee engagement.

Her goals are to drive retention, promote safety and ultimately improve results. “These were all needs I saw having worked in the trucking industry for a long time,” Battaglia said.

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