73% of small business owners optimistic about 2025 economy [Video]

(Stacker) – Nearly three-quarters (73%) of U.S. small business owners are optimistic about their economic viability in 2025, according to NEXT Insurance research. Despite challenges like rising business costs and shifting consumer trends, the economic outlook paints a complex picture of adaptability and vulnerability.

NEXT surveyed 1,500 small business owners aged 18–64 across industries and regions in late October and November 2024 to reveal how economic factors are shaping business in the new year.

Optimism About the Economy and Business Viability

The NEXT economic survey reveals a complex view of the economy. 57% of respondents state the economy is weaker than it was a year ago. This mood highlights ongoing challenges such as inflation, unemployment, and unpredictable market conditions that affect businesses nationwide.

At the same time, the data shows diverse perspectives about the viability of their small business among owners. While 27% are not optimistic at all about the future of their business, about 3/4 of entrepreneurs …