71% of Buyers are Frustrated with Your Team. Here’s the Solution. [Video]

Today’s buying environment is full of complexities often unaccounted for by the suppliers. Buyers face rising costs, stagnant commercial productivity, and growing buyer friction. A staggering 71% of buyer’s describe their experience with supplier representatives as frustrating, and 70% admit they aren’t sure what these reps even do. This lack of alignment across supplier teams creates friction and stalls decision making.

To address these frustrations, leading B2B selling organizations are adopting a new approach. By utilizing a Headway Selling strategy to drive bold purchase decisions, GTM teams can better align to the buyers’ goals, display genuine empathy, and overcome buyer friction.

Displaying True Customer Empathy 

Customer empathy goes beyond simply acknowledging buyer challenges or mirroring emotions. Displaying true empathy requires sellers to fully understand the buyer’s situation, goals, and obstacles, and use this understanding to build trust and move buyers toward success.

In today’s fast changing environment, buyers are grappling with uncertainty and inconsistency internally. Larger …