5 ways to emotionally hook your audience [Video]

There have been countless psychological studies that emphasise the role emotion plays in influencing where we spend our money. 

Done well, emotional advertising is more memorable because we remember most about how something made us feel, rather than what was said to us. And by tapping into the aspirations, feelings or psychologies that drive the people within your target audience, you’ll create strong emotional connections with them and move them to take action.

It also leads to more social shares and inspires customer loyalty. Just think of the John Lewis Christmas ads and how the UK anticipates their arrival each year, it’s become the sure sign that the Christmas shopping season has kicked off. 

So, How can we use emotions to hook our audience in video marketing? 

1. Tell a story
2. Make them laugh
3. Get weird with it
4. Harness nostalgia
5. Hold a mirror to your audience

1. Tell a story

We’re creatures predisposed to tell stories in order to connect with each other, make sense …