4 essential strategies for success beyond peak times [Video]

Peak purchasing seasons are less relevant in today’s digital landscape according to new research.

Credit: Quantum Metric

According to our latest benchmark report, The fall of peak, which incorporates survey responses from consumers and digital leaders, alongside anonymized data from the Quantum Metric platform, to understand the biggest shift in shopping and booking trends for the holidays and beyond.

The holiday season is still critically important, but the lines between peak and off-peak are blurring, requiring brands to adapt and maintain consistent engagement year-round. So what can digital leaders learn from our latest findings to adopt a more robust strategy?

1. Peak success is driven by what happens before and after the big day

Preparing for just a single day or week each year is no longer enough to win over consumers.

• Digital traffic patterns are shifting from familiar peaks and valleys to more consistent engagement. 2024 saw a mere 3% dip in traffic between March and May, compared to the double-digit …