4.1 Control How Data Is Used in Google Analytics – Analytics Academy on Skillshop [Video]

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Be sure to subscribe to the Google Analytics YouTube channel, and we’ll announce when the all-new courses are available.

In the meantime, enjoy these video previews from the course lessons:

https://www.youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM

In today’s measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. In this video, we’ll take a look at some key components of Google Analytics that allow you to measure unified user journeys across websites and apps while also keeping up with the evolving privacy landscape using some of the data controls available in Google Analytics.

Helpful resources:

Data privacy and security in Google Analytics: https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008&sjid=9236350695746943959-NA

New to Analytics?

Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster:

https://marketingplatform.google.com/about/analytics/