The Implications of AI in Digital Marketing
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#24 Michigan at #22 Illinois [Video]

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Performance Based Marketing

I don’t think anyone expected this game to be a ranked matchup before the season, but Illinois has blown past all expectations to jump out to a 5-1 record. Much less, having the Fighting Illini ranked higher than the Wolverines was probably even more unlikely, but here we are. This will be one of the primary games in the afternoon slot before the showdown between Georgia and Texas, and just like any ranked matchup, it will garner a ton of tickets and money being wagered on it. As a resident of Illinois, I can’t actually bet this game due to our idiotic laws, so just forewarning that I can’t actually place these wagers myself. However, I’ll still give my thoughts on this marquee game. Michigan is a -3 favorite on the road, with the total sitting at a very low 43.5 in most places.

The Wolverines don’t look anything like …

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