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2025 CrossFit Games Season: Top Athletes Say No [Video]

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Market Research and Consumer Insights

Since August, athletes throughout the CrossFit world have shared their thoughts on the state of the sport and on the recent announcements and statements made by CrossFit HQ.

In an effort to better understand the mood going into the 2025 CrossFit season, I decided to create two surveys to gather information from the top athletes in the sport.

  • Note: The community survey was public-facing and promoted on my @known_knowable Instagram page and on the @MorningChalkUp Instagram page. There were over 1,000 responses to that survey, and the results will be released soon.

To conduct the athlete survey, I contacted the top 220 men and top 220 women on the CrossFit Games 2024 Worldwide Rankings

  • I chose 220 to ultimately generate a list of 200 athletes for outreach (knowing that some would not be reachable via Instagram). I also noted the absence of some athletes who didn’t compete as an individual in the 2024 season …

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