12 Key Reasons Why Customer Reviews Are Important for Business [Video]

The Internet revolution has radically transformed the way people shop for almost everything.

It’s rare to shop for customers without reading online reviews, especially when it’s the first encounter with a brand.

A report found that 99% of shoppers read at least one online review before visiting a business.

No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

But why do people read customer reviews

Shoppers want reassurance that they are making the right choice, especially when multiple options are available.

According to famous psychologist Barry Schwartz, “Customer reviews reduce the discomfort associated with the paradox of choice.”

In simple words, reviews give people the clarity and confidence they need to make a purchase decision without hesitation.

Positive online reviews give your business a competitive edge by influencing customer decisions, boosting credibility, improving search …